This story begins in 2009. We had just started out with Simon Cruz and we had a new management behind our backs. We were trying to figure out the best setup for our merchandise. While we were suggested several merch companies to handle this for us, I had a feeling I could run this business directly from our website instead. After all, I had been selling various crap on Ebay for years, and I already had pretty solid shipping routines set up.
By coincidence, around this time I received a phone call from our previous A&R - Anders Johansson - from Universal Music. He had spotted my picture in an ad by D.N. (one of the biggest newspapers in Sweden), and clever as he is - he figured out that they didn't have the right to use my picture for ad purposes. He asked me "Should I give this a go? How much should we settle for?" We agreed on a modest amount and he said he was gonna make some phone calls.
He called me up later on the same day and said "It's settled". I got paid a few days later. I offered Anders 10% of the amount and after some persuasion he agreed.
I used this money to print CRASHDIET t-shirts, of course, and a few of these early prints we sell even to this day.
In the beginning our "shop" was a static web page with Paypal "Buy now"-buttons. This worked for a while, but over time it became too difficult to manage, especially when you're selling t-shirts, and you need to keep track of the stock - of every size. We needed a serious order system, and obviously a customer database too ;).
(Now we'll get a bit techical here...)
I looked around and I spent weeks playing around with osCommerce. This was a fantastic platform - truly free & open source - and fully customizable from the ground and up. Yes, I'm a computer geek if you haven't figured that out yet ;). However, I settled for Zen Cart instead, and in late 2009 our first real online store had its premiere.
I had so much fun with Zen Cart I can hardly describe it, and I still miss it to this day.
In January 2016 it was time for a change. I wanted to integrate the shop with the website we already had. So the shop became a part of www.crashdiet.org, and I migrated from Zen Cart to Joomla & Virtuemart. I still don't know if this was a clever move or not, but if you don't even dare to try... you'll just get stuck :). And Joomla certainly has it's benefits, at least compared to everything else I've tried.
Since mid-2016 the shop has been running on it's own domain at www.dietrecords.org. The band was moving slow at this point (lack of singer) and me and Martin decided to start up a record label, and it became Diet Records. We relased Martin's solo album as well as some (ex-) rarities with CRASHDIET. Then Gabriel Keyes came along all of a sudden...
Nowadays we're 100% focused on CRASHDIET, so Diet Records has become more or less just a portal for CRASHDIET. Maybe I'll move the shop back to www.crashdiet.org eventually, I don't know. But we're staying here for now :).
I closed the shop on December 31 2019 - we had some issues with malware infections / phishing redirects - I couldn't figure out where it came from so I had to start over. We opened the store again on January 31 on a fresh install and things have since then worked better than ever :).
/Peter London, CRASHDIET